A new era of self-care.

Powdera is a powder-to-foam range from Vadodara. The wordmark is Bridge, with a script P, a leaf, and the line “a new era of self-care.” Three 60 g shampoos, each bottle good for up to 60 washes: tea tree, willow bark, and zinc PCA for a flaky scalp; bergamot, ginger, ginseng, and biotin for ageing and thinning hair; grapefruit and prebiotics for a daily wash. Soak, shake the powder onto a wet palm, and work it to foam.

The carton is 0% plastic, 0% water, and 100% recyclable, with a cut-out so the bottle reads through the box — vegan, cruelty-free, no sulphate, no paraben. Clay peel-off masks sit beside the shampoos: niacinamide and aloe vera, arbutin, and vitamin C.