A name that means flow.

Pravah is a Sanskrit and Hindi word for flow, stream, and movement — fluidity, elegance, and a natural rhythm. For this sustainable fashion fabrics brand, that meaning became the identity: a modern serif wordmark with a calligraphic v and a, an earthy palette of cream, taupe, and deep burgundy, and a botanical mark for Pravah Fashion Fabrics. The aim is to create sustainable resources that make a lasting impact — natural, and premium.