Khadi is the new normal.

A khadi collection for Pravah. The campaign treats the cloth as current, not costume: Khadi is the new normal. Sustainable.

Timeless. Khadi. Khadi is not old, it’s eternal.

Ivory, black, and rust co-ords — button-front tops, wide trousers, shorts, and a new collection — photographed as a quiet studio lookbook.